The new USCG Approved LIFE RING™ makes a splash at the Diving Equipment & Marketing Association Show (DEMA) 2023 in New Orleans, Louisiana. This ground breaking new lifesaving device has been in development for several years and is now available for purchase. eLifeguard.com has been working with the United States Coast Guard for most of that time to ensure that the new rescue LIFE RING buoy meets and or exceeds the USCG regulations for this type of lifesaving rescue device. Among its many innovative new features are the ultra-durable closed cell foam which will outlast old vinyl-dipped rings by years, and its molded in LIFE GRIPS™ that give victims and rescuers more surface area to hang on and hold on to. The LIFE RING is ideal for beaches, resorts, hotels, commercial and residential swimming pools, waterparks, lakes, camps, as well as boating watercraft.

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